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NEW SOURCE FOR KOSHER CHEESES

Willi-Food to Furthter Expand Product Lines
Tuesday November 7, 11:56 am ET

New Lines of Dairy Products and Candies in Development Capitalizes on Technological Capabilities and Partnerships With Key Suppliers
YAVNE, Israel, November 7 /PRNewswire-FirstCall/ — G. Willi-Food International Ltd. (NASDAQ: WILC – News; the “Company” or “Willi Food”), one of Israel’s largest food importers and a single-source supplier of one of the world’s most extensive range of quality kosher food products, today announced that following the Company’s attendance at the SIAL food exhibition in Paris in late October, Willi-Food will engage in the development of several new products for the kosher market.

Mr. Zwi Williger, President and COO of Willi-Food commented, “We pride ourselves on delivering highly innovative and desirable products to the marketplace. Willi-Food’s superior development technology and established partnerships enable us to rapidly capitalize on exciting trends in the industry and continue to drive revenue and earnings growth.”

Among the new products in development are several cheese alternatives, including types of Gouda, Parmesan, Cheddar and Mozzarella, which Willi-Food will source from a supplier in Greece. In addition, the Company is working on long shelf-life yogurts from Holland.

Another product segment selected for expansion is candy. Willi-Food has developed a new line of candies and is currently working on a new line of sugar free candies. Willi-Food recently introduced a new product called Fetina into the retail market in Israel. Fetina is a kosher version of Feta Cheese, which is available in regular and 9% fat varieties. The Company has scheduled a launch campaign for Fetina in November and December. About G. Willi-Food International, Ltd.G. Willi-Food International Ltd. is one of Israel’s largest food importers and a single-source supplier of one of the world’s most extensive ranges of quality kosher food products. It currently imports, markets and distributes more than 400 food products manufactured by some 100 top-tier suppliers throughout the world to more than 1,000 customers. The Company excels in identifying changing tastes in its markets and sourcing high-quality kosher products to address them.