MATZAH WITH A MITZVAH (c)

March 17, 2004 at 12:25:36a.m.

Matzah With A Mitzvah?

As you begin your Passover preparations, please take advantage of the JNF – OSEM USA Matzah With A Mitzvah? program.

JNF and OSEM are once again partnering to support Israel?s land and its economy. For every 5 boxes of OSEM matzah products sold, OSEM will make a donation to JNF to plant a tree in Israel. OSEM will also be advertising JNF’s tree planting program and other vital environmental projects, on all Passover and matzah product boxes.

The program, called Matzah with a Mitzvah? which refers to the Jewish tradition of mitzvahs (mitzvot)– or good deeds – helps fulfill many mitzvot at the same time. ?The Jewish people are looking for ways to support Israel,? said Izzet Ozdogan, President of OSEM USA. ?This is a great way to do it – with one purchase you are helping Israel?s economy, fulfilling the obligations of Passover, and planting trees in Israel – three mitzvot for the price of one!?

Stores selling OSEM matzah and Passover products include A&P, Acme, Albertson?s, Crown, Dominiks, Fairway, Food Emporium, Fred Meyers, Fresh Direct, Fry?s, Giant Food, H.E.B., Hiller Markets, Hungarian Kosher, Jewels, Kings, Kroger, National Wholesalers, Pathmark, Price Chopper, Publix, QFC, Ralphs, Safeway, Shoprite, Smith?s, Super Fresh, Vons, Waldbaum, Wegmans, and others.

OSEM, a 60-year-old Israeli company and the largest food manufacturer in Israel, produces its matzah products in Israel. ?JNF partners with for-profit companies that are looking for a way to support Israel through proceeds from their sales,? said Russell F. Robinson, Chief Executive Officer of JNF. ?This partnership brings more meaning to consumers knowing that as they celebrate Passover and eat the matzah and matzah products, they also helped Israel.?

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The above is reproduced as we received it from the JNF.