A NEW PROGRAM AT SHOP RITE

This just in from Kosher Today:

ShopRite to Launch Fine Food Program in 30 Stores New York…With an estimated 275,000 kosher consumers and more than $1.1 billion in kosher food sales, the ShopRite chain is taking yet another major step to serve kosher consumers. More than 30 of its stores will be part of a “Fine Foods from Israel” campaign in December to coincide with the holidays. The program is being launched in conjunction with the Israel Export Institute. Designed to introduce many new Israeli products to the American market, the promotion will feature a special section in each store displaying the “Fine Foods from Israel” logo as well as attractive point of sale signage. The “Fine Foods from Israel” promotion will offer Shoprite customers a selection of cookies, crackers, olives, olive oil, preserves, sauces, dressings, teas, candy, confections, fish products, soups, dinners, condiments, nuts, spices, sugar-free health bars, baklava and couscous. Among the participating companies you’ll be able to find fine products made by Osem, Elite Strauss, Wissotsky Tea, Amnon & Tamar, Barth Ltd., Couscous Maison, Eretz Shemen Zait, Kinneret Farm, Kvutzat Yavne, Leiman Schlussel, Machroum Delicacies, Matzot Aviv, StarKist, Tempo, Tnuva, Tivit and Neptune Food Products.