RUFFLES ALL DRESSED POTATO CHIPS (COR CERTIFIED)

PRESS RELEASE

The Ruffles brand is bringing one of Canada’s biggest snacking successes and curiosities, Ruffles All Dressed potato chips, into the hands of Americans for a limited time. Ruffles All Dressed potato chips have a flavor and a name that are difficult to describe. All Dressed in the U.S. could mean you have all your clothes on, but in Canada it means a delicious ridged potato chip.

Eating a handful of Ruffles All Dressed chips can fulfill the dream of every American who has ever been to – or wanted to go to – Canada. No, not to be a hockey star. But to try this elusive flavor combination that leaves taste buds tingling.

“You don’t know quite what to expect when you put Ruffles All Dressed chips in your mouth,” said Dana Lawrence, senior director of marketing at Frito-Lay. “That’s part of the charm and discovery. This is not a light and crispy chip. Ruffles All Dressed potato chips are for people looking for more – more ridges, more flavor, more fun.”

Americans need wonder no more because the Ruffles brand announced it is bringing an inspired version of its top-selling Canadian flavor – Ruffles All Dressed – to the U.S. for a limited time, September 14 to December 7.

Ruffles All Dressed flavor is the most popular Ruffles chip flavor in Canada. “To say Ruffles All Dressed has a cult following in Canada is like saying it sometimes snows there a little,” said Lawrence.

It’s as popular in Canada as top-selling Ruffles Cheddar and Sour Cream chips are in the U.S. For 15 years, it’s been available only in Canada — with confused American visitors stumbling across it in convenience stores and supermarkets and wondering when it would make its way south.

Ruffles All Dressed chips are now available nationwide in two sizes — a 2.6-oz. bag for a suggested retail price of $1.49 and a 7.75-oz bag for a suggested retail price of $3.49.