COORS TO DEBUT A GLUTEN FREE BEER- COORS PEAK

Coors Brewing Company is introducing Coors Peak, a new, naturally gluten-free copper lager made with 100 percent all natural ingredients. The bright and balanced beer is now available exclusively in the Seattle and Portland metropolitan areas.

“With more drinkers pursuing a gluten-free lifestyle, we were inspired to create Coors Peak so that everyone can enjoy a great beer drinking experience,” said David Kroll, MillerCoors vice president of insights and innovations.

Recognizing that drinkers had only sorghum-based gluten-free beers or chemically-treated gluten-reduced beers to choose from, the brewers at Coors set out to create the world’s first great tasting and naturally gluten-free beer. After nearly five years scouring barley alternatives and perfecting the recipe, Coors Peak is unlike many of the other gluten-free options available today. Brewed using a unique process of malting brown rice, rather than barley, Coors Peak has the taste, depth and complexity of regular beers while still being naturally gluten free. Hops and caramel sugar add to its distinctive character and brightness. The result is a full-flavored and certified gluten-free beer that’s worthy of the Coors name.

“Coors Peak continues the Coors tradition of driving superior taste while highlighting our commitment to quality innovation,” noted Kroll. “Our unique brewing process allows us to brew an inherently all natural gluten-free beer that is brewed separately from our other beers.”