HEINZ AND THE TALKING LABELS

You may have seen the new Heinz Ketchup labels already. Then again, maybe you have not! Heinz North America has launched new, Limited Celebrity Edition labels.

This is Heinz’s latest attempt to attract consumers via catchy label phrases. Four celebs have been chosen to put their words on a Heinz label: Lindsay Lohan, William Shatner, Mia Hamm and Terry Bradshaw.

Bradsaw’s quote is: “Served at the Immaculate Reception,” and Shatner’s is: “Fixes Burgers at Warp Speed.”

The celebs will not be making money on this venture. Instead, Heinz is donating to each celeb’s fave charity.

Heinz ketchup is OU pareve, of course.
(RJR)