JELLY BELLY SPORT BEANS

We read a most interesting press release from the good folks at Jelly Belly. It seems that they are going to introduce the world to their newest product this month at the Candy Expo in Chicago.

Sport Beans by Jelly Belly, made in Lemon Lime and Orange flavors, are larger, traditional-sized jelly beans with something extra. Each one-ounce serving contains 25 grams of carbohydrates, 20% of the daily value (DV) for Vitamins C and E, and 120mg of electrolytes to boost energy and prevent dehydration. The new jelly beans are positioned to appeal to competitive athletes, sports enthusiasts, and anyone looking for a fast, refreshing energy source. The new Sport Beans by Jelly Belly will compete in the $3.2 billion energy category of sports drinks, sports gels, and energy bars, which have similar ingredients but do not allow for easy portion control.

“At the end of a five-hour race over 150 miles, we need something to really pick it up and cross the line. Towards the end, when it’s time to pour it on, the body doesn’t have the energy storage, so a quick fuel food helps us finish well,” said Kirk Albers, team captain of the Jelly Belly/PoolGel pro cycling team currently in second place on the professional circuit. “Sport Beans taste better than the sports gels — and there are no sticky handlebars after eating them!”

Jelly Belly Candy Company developed the new jelly bean for portable power. “Today’s active adults and teens are exercising harder than ever, and are looking for optimal performance at play and in competition. We’ve heard from marathon athletes for years about how they use Jelly Belly beans for the carbohydrates they need to sustain energy and finish a race, so we developed a fun candy with additional nutrients the body needs during exercise,” said Pete Healy, vice president of marketing for Jelly Belly Candy Company.

Sport Beans by Jelly Belly are available in 1-oz. single-serving packages. They are expected to be in stores nationwide this summer.