KETTLE BRAND CHIPS RE-INTRODUCES OLD FAVES

BOLD, SPICY FLAVORS DOMINATE KETTLE BRAND®
LIMITED BATCH 30th BIRTHDAY COLLECTION
– Chip Maker Revives Retired F lavors to Honor 30 Years of Innovation –

SALEM, Ore. – July 11, 2012 – It’s hard to believe that Kettle Brand made its first batch of all natural, flavorful kettle-cooked potato chips nearly 30 years ago. To usher in this milestone the brand is bringing back four of its favorite retired flavors for a limited time: Red Chili, Jalapeño Jack, Salsa with Mesquite and Cheddar Beer.

The return of these four classics has long been requested by die-hard Kettle Brand lovers. They will also be delicious finds for both those who discovered the brand during its rapid growth over the past 10 years, as well as new customers trying Kettle Brand products for the first time. The collection will be on store shelves beginning in August and will disappear again next summer.

Carolyn Ottenheimer, Kettle Brand’s Chief Flavor Architect, has been developing the brand’s recipes for more than 13 years and is behind some of its biggest sellers, from Salt & Fresh Ground Pepper to Sweet
Onion. She said limiting the choices to four was difficult.
“Reflecting on 30 years was a great reminder of how flavor nnovation is so rooted in everything we do at Kettle Brand,” said Ottenheimer. “Looking back now, it’s easy to see how we’ve often been ahead of our
time, on the cusp of culinary trends hitting American culture. Our limited batch collection is only a small selection from the more than 40 flavors introduced over three decades.”

The collection begins with the brand’s first flavored chip and ends with a fan-chosen favorite:
• Red Chili –Introduced in 1982 after Unsalted and Lightly Salted, this flavor mirrors the taste of sriracha sauce combined with a vinegar tang and Cayenne pepper for a searing red chili heat. While it may have launched ahead of its time, this chip is making an on-trend comeback with the flavors and foods of today.
• Jalapeño Jack – Originally debuted in 1989, this flavor not only has a visual resemblance to a slice of Pepper Jack cheese, but has the same creamy, salty Jack cheese base mixed with the spice of red
and green peppers and a strong jalapeño flavor.
• Salsa with Mesquite – First launched in 1999, vocal fans have long mourned this favorite’s absence. Tomatoes, bell peppers, onions and garlic blend with the bright flavor of lime to create an unmatched
combination that’s sweet, smoky and salty.

Look for the kosher certification on the bags.