SABRA INTRODUCES SOME NEW GOODIES

SABRA DIPPING COMPANY, LLC

WHITE PLAINS, N.Y., May 5, 2011 /PRNewswire/ — Inspired by some of the world’s most cherished and authentic recipes, Sabra Dipping Company, the country’s leading hummus manufacturer, announced today it will enter several new categories, introducing fresh lines of salsa, guacamole and Greek yogurt-based vegetable dips under the Sabra brand. The company will also expand its award-winning hummus line with two new flavors.

“Consumers are broadening their food horizons and seeking a variety of fresh, healthy and authentic foods and snacks,” said Ken Kunze, Chief Marketing Officer for Sabra Dipping Company. “Sabra has been on trend with hummus and is now expanding into more vegetable-based snacks. What Sabra brings to the table is a fresh approach to some authentic favorites by tapping into the flavors of the world while delivering the same quality and superior taste that has become synonymous with the Sabra name. We are thrilled to give consumers an opportunity to discover new experiences of the world right at their table.”

The array of new products is being introduced now and will be rolled out nationwide in coming months.

Sabra Salsa

Sabra will launch its Salsa line in four authentic flavors. Classic, Southwestern Style, Home-style, and Chunky Pico de Gallo salsas feature fresh cut, chunky vegetables delivering a delicious taste that results from using fresh, never processed Roma tomatoes. Sabra Salsa comes in convenient, dip-friendly, recyclable and attractive bowl making it easy to serve. All varieties of Sabra Salsas are fat free, gluten free and kosher. The Salsas can be discovered in the refrigerated section of the deli aisle at club stores and supermarkets nationwide.

Sabra Greek Yogurt Veggie Dips

The delicious creaminess of Sabra’s small batch Greek yogurt is combined with fresh vegetables, herbs and spices to create a delicious new line of Sabra’s all natural Veggie Dips. Launching in four authentic flavors, Roasted Garlic, Spinach and Artichoke, Sun Dried Tomato and Onion & Fresh Herbs, the Sabra Veggie Dips provide a much needed, great tasting alternative to fattening sour cream based white dips. With 67% fewer calories and 88% less fat than the leading sour cream dip, this new family of dips is the perfect solution for those demanding great taste and high quality in fresh, all natural products. The Veggie Dips will be available in the refrigerated section of the deli aisle where Sabra products are sold.

Sabra Guacamole

An authentic recipe of all natural Guacamole made fresh from Mexican-grown Hass avocados will debut as part of Sabra’s family of health-friendly dips and spreads. Sabra’s take on this favorite dip features fresh avocados and a chunky texture just like homemade. Like Sabra’s other products, the guacamole comes ready to serve in attractive, dip-friendly, recyclable containers. Launching in Classic and Spicy flavors, Sabra Guacamole is all natural, gluten free and kosher and can be found in the refrigerated section of the deli aisle.

Sabra Hummus, New Flavors

Sabra’s extensive line of hummus will see the addition of two popular flavors this year. Sabra’s Basil Pesto Hummus blends delicious fresh pesto with Sabra’s creamy classic hummus. The new Buffalo Style Hummus delivers Sabra’s worldly take on an American favorite. Both make perfect healthy dips and delicious spreads. The new flavors will be available where Sabra products are sold.