SNAPPLE RED

Snapple adds RED TEA to their rapidly growing empire of great teas. Here is the company’s press release:

Snapple Waves Red, White and Green for America’s Tea Lovers

Category Leader Continues to Redefine the Tea Phenomenon with Newest Red Tea Addition to its ‘Good For You’ Super Premium Line

RYE BROOK, N.Y., Jan. 8 /PRNewswire/ — Snapple, maker of The Best Stuff on Earth, announces the national availability of Snapple Red Teas, a line of naturally caffeine-free teas that contain protective antioxidants and Vitamin C, and contribute to a healthy immune system.
Made from the Rooibos plant found only in South Africa, Snapple Red Teas are the latest addition to the brand’s “good for you” platform launched in 2006 with light tasting White Teas and a line of Green Teas that boost metabolism with the natural antioxidant EGCG.
Snapple, the leader in the super premium tea category, is the first national brand to bring a ready-to-drink red tea to the mass market.
“We’ve seen green and white teas explode in popularity in 2006 because of their functional benefits and antioxidant contents,” says Bryan Mazur, VP of Marketing for Snapple. “We have great expectations for red tea to have a business impact because, in addition to being an excellent source of antioxidants, it is naturally caffeine free and its Vitamin C content benefits the immune system.”
The Rooibos plant, also known as the Aspalathus linearis bush, is an herbal tea that is sweeter and fruitier tasting than black or green tea. Rooibos, which is Afrikaans for red bush, develops its signature red color during the fermentation process when the leaves of the plant oxidize.
Made from high quality ingredients and real sugar, Snapple Red Teas are available in unique flavors that complement the Rooibos taste, including Acai Mixed Berry, Peach Pomegranate and Mandarin Tangerine. Snapple Red Tea contains less than 100 calories per bottle.