NEW KOSHER AT WHOLE FOODS

FROM KOSHER TODAY, AUG. 2, 2010

Whole Foods Takes its Kosher Program to the Next Level

New York…by Tova Ross…Whole Foods, the mega-store filled with organic and natural food products, is stepping up its kosher program with the introduction of a new line of kosher spreads and dips – under the labels VeggieDip and VeggieSpread –at store locations in the Mid-Atlantic region. Many in-store product tastings and demonstrations will occur soon. Manufactured in Santa Cruz CA, from natural foods company Nature’s Peak, both products are completely natural and vegetarian, kosher, and gluten-free with no preservatives or sugar. Six flavors of the spreads and of the dips will be available and come in innovative combinations such as Chipotle and Lime, Tarragon Shallot, and Basil and Pesto.

Nature’s Peak CEO Paul Wilkinson said that the products have passed several “kid taste tests,” despite their super-healthy qualities, which are as enticing to children as an early bedtime. “Nature’s Peak VeggieDips and VeggieSpreads taste good and are a healthy alternative to mayonnaise,” he said, a good item to keep in mind as moms worldwide prepare for another year’s worth of school lunches. Whole Foods stores have been increasing their kosher offerings in recent years as many of its stores are located in kosher stores.