HEY, TAKE YOUR HANDS OFF MY HEINIE!

Heineken is bringing back the CoolerPack. The engineered 18-pack cardboard packaging innovation allows consumers to chill their beer by removing the top to the case and adding ice. The CoolerPack was recently named the 2018 “Product of the Year” in the beer category in a competition that surveys 40,000 shoppers.

Yes, indeed, it is picnic time!  Or BBQ time!  Either way, just bring the Heineken!