Hershey’s Gold is the brand’s first new flavor in 20-plus years. Hershey’s Gold Caramelized Creme with Peanuts and Pretzels features a caramelized creme with a combination of sweet, salty, crunchy and creamy goodness, according to the brand. The new product will hit retailer shelves nationwide Dec. 1, and be available in a 1.4-ounce standard bar at an SRP of 99 cents. and a 2.5-ounce king-size bar at an SRP of $1.69.  OU-D