Hershey Makes “200 Calories or Less” Commitment by 2022

FROM CONVENIENCE STORE NEWS

HERSHEY, Pa. — The Hershey Co. is reaffirming its commitment to choice and transparency.

Through the company’s latest commitment, Hershey will make 50 percent of its total portfolio of individually wrapped standard- and king-size confectionery products with 200 calories or less by 2022. Hershey is also committing that 100 percent of its standard- and king-size confectionery products will feature Facts Up Front, easy-to-read front-of-pack calorie labels, by the end of 2018.

According to Hershey, it is the first confectionery and snacking company to make such a commitment for its entire standard- and king-size range of products.

“Consumers are at the heart of all that we do and we have been at the forefront of providing the choice and transparency they want,” said President and CEO Michele Buck. “We aim to delight our consumers and these steps will provide an even wider range of portion options and clear information to help them select treats that fit their lifestyle.”

Currently, about 31 percent of Hershey standard- and king-size confectionery products are already 200 calories or less and 70 percent of products carry the Facts Up Front calorie label.

The company expects that the 200-calorie commitment will be achieved through a combination of reformulation, innovative new products and adjusting the size of certain items in the portfolio, Hershey stated.

As part of its commitment, by 2020 new king-size options will also enable consumers to more easily share or save a piece for later.