COFFEE NUT M & M’S TO HIT STORES THIS MONTH

PRESS RELEASE

ACKETTSTOWN, N.J. — Coffee Nut is the winning flavor selected by consumers in M&M’S first-ever “Flavor Vote” campaign. More than one million votes were cast in the vote, which was held in honor of the brand’s 75th anniversary.

Coffee Nut defeated peanut-flavored challengers Honey Nut and Chili Nut to win a permanent spot on shelves. Starting in August, Coffee Nut will join M&M’S Original Peanut, which was first introduced in 1954, on shelves at retailers nationwide.

“We are so thrilled that our fans helped to shape our brand’s vibrant future,” said Tanya Berman, director, M&M’S Brand. “Flavor Vote was the perfect campaign to show how much we value our fans’ opinion. The brand is looking forward to adding Coffee Nut to our peanut flavored line up in August.”