THREE CHEERS FOR DOS EQUIS!

PRESS RELEASE

Dos Equis is once again offering a series of its Mexican beer varieties in a single pack, slated to hit shelves at Costco, Sam’s Club, BJ’s Wholesale and Total Wine & More, on Sept. 1.

The Dos Equis Exploration Pack – available in 24-bottle packs – offers 6 of each Dos Equis Lager and Ambar along with Dos Equis Roja and Invierno.

“Our new Dos Equis Exploration pack leverages both the strength of the dynamic variety pack segment and Dos Equis, one of the fastest growing beer brands,” says Stephanie Dexter, brand manager. “The result is an exciting and convenient, all-in-one pack of Mexican beer styles that is sure to appeal to inquisitive beer enthusiasts while boosting sales and profits for retailers this fall.”
– See more at: http://www.progressivegrocer.com/departments/new-products-promotions/spotlight-dos-equis-exploration-variety-pack#sthash.1Vxdme3H.dpuf