TRIBE SWIRL HUMMUS (OU)

Aiming to put a “unique spin on the look and taste of hummus,” the Tribe brand has taken toppings that are traditionally placed atop hummus, and layered them throughout the product.

The four new products that comprise the Tribe Swirl product lineup include Sweet Red Pepper; Garlic & Herb; Fiery Sriracha; and Salsa Hummus.

“Tribe Swirl is going to create quite a stir within the humus category,” said Adam Carr, CEO of Tribe. “It is the only hummus on the market that offers toppings from top to bottom. This innovatively delicious spin gives consumers even more reason to dig in.”

The Northeast has launched with a 16-ounce ($5.99) container, and the rest of the country has available a 10-ounce ($4.29) package. Stores nationwide will carry the 16-ounce container by October.