HERSHEY’S CARAMELS

The Hershey Company announced the launch of new Hershey’s Caramels, a combination of Hershey’s chocolate with smooth, creamy caramel.

Hershey’s Caramels are made with a process that delivers a luscious experience in each and every bite. Made with sea salt, molasses and fresh dairy butter, each bite of caramel provides a silky, smooth texture and flavor. The caramel pieces are enrobed with just the right amount of rich milk or dark chocolate to ensure the perfect balance of chocolate and caramel in each piece. Cocoa is added to the milk chocolate variety to provide a rich, deep chocolate flavor that complements the sweetness of the caramel. Each piece of Hershey’s Caramels is then touch decorated for a gourmet, hand-crafted appearance.
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“Each bite of Hershey’s Caramels provides an elevated experience through the blend of luscious, creamy caramel and delicious Hershey’s chocolate that consumers know and love,” said Michael Rabinovitz, brand manager, Hershey’s Caramels. “Our fans will enjoy a decadent chocolate experience at an everyday affordable price.”

Every day is a little more special when you add a dash of fancy – little things like spritzing on your favorite perfume, dancing unabashedly to music and treating yourself to your favorite dessert. New Hershey’s Caramels provides that luscious experience you need to make each day a little fancier.

Individually wrapped in milk chocolate or dark chocolate varieties, Hershey’s Caramels are now available in a 7.2 ounce stand up pouch at mass, grocery, drug and specialty retailers nationwide (suggested retail price of $4.19). Hershey’s Caramels in milk chocolate are also available in a 1.1 ounce bar (of $1.29). For more information about Hershey’s Caramels, visit www.hersheys.com/caramels.