MENSCH ON A BENCH CHOCOLATE BARS

Praim Group Launches All-Natural Mensch on a Bench Chocolate Bars for 2015

PRAIM Group, a food licensing, marketing and distribution company today announced an agreement to create and distribute a line of all-natural premium chocolate bars for The Mensch On A Bench, a cultural phenomenon that has captured the hearts of the media, Jewish children and interfaith families throughout North America. Recently featured on Shark Tank, The Mensch On A Bench is a 12-inch plush doll with an accompanying hardcover storybook that explains Hanukkah from the view of “Moshe” the Mensch. The book introduces children to the story and traditions of Hanukkah, while emphasizing the characteristics of a good and honorable person. Throughout the eight nights of Hanukkah, the Mensch celebrates with the family playing dreidel, singing songs, and helping watch over the Menorah.

Featuring Moshe the Mensch, PRAIM Group will launch two different bar designs with “Mensch Munch” in milk chocolate and “Gelt-Y Pleasure” in dark chocolate. The bars are 3.5 ounces, all-natural and kosher. This year, the bars will ship June 1, 2015.