WALKERS INTRODUCES GLUTEN FREE SHORTBREAD

For the first time in 116 years, Walkers Shortbread has adapted the traditional shortbread recipe fans across the world have come to know and love. Walkers now offers its first-ever Gluten Free Shortbread, providing an authentic shortbread for those who are gluten intolerant, or choose a gluten-free diet. The new line evolved from years of development to produce a pure buttery taste that founder Joseph Walker would have proudly served at his Scottish Highland village bakery.
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Close your eyes, bite in and see if you can tell the difference. Walkers Gluten Free line replaces wheat flour with a blend of rice flour, maize flour, and potato starch, while retaining the same butter and sugar content as the traditional shortbreads. As is Walkers custom, the cookies contain no artificial flavorings, colorings, or preservatives. Walkers promises the pure butter taste and texture you love, just without the gluten.

With approximately 2 million people in the U.S. suffering from celiac disease and 18 million with gluten sensitivity[1], the latest launch from Walkers demonstrates the brand’s commitment to producing The World’s Finest Shortbread, known for its simplicity and luxurious taste, for everyone to enjoy. The recipe has been fine-tuned to meet Walkers standards, giving gluten intolerant customers an introduction (or reintroduction) to the brand without compromising on taste.

The new gluten free line includes three shortbreads:

• Gluten Free Pure Butter Shortbread: The classic pure butter gluten free shortbread offers a crumbly “melt-in-your-mouth” texture and all butter taste.

• Gluten Free Chocolate Chip Shortbread: A generous helping of chocolate chips provides a rich and luxurious complement to this classic shortbread.

• Gluten Free Ginger & Lemon Shortbread: This crumbly shortbread combines the best of traditional Scottish baking with the exotic tang of Lemon and Stem Ginger.

“We are delighted to introduce a gluten free option to the Walkers Shortbread line, allowing everyone the opportunity to enjoy this delicious traditional treat without compromising on taste,” said Jim Walker, Managing Director, Walkers Shortbread. “With so many now suffering from food intolerances, we feel it is important to create choices for all and are proud to have the unique offering of traditional shortbread, which is certified gluten free. With three different options, there really is something for everyone to enjoy.”

With less than 20 parts per million of gluten, Walkers Gluten Free Shortbread meets the FDA standard for gluten free food, with every batch tested to ensure compliance before its release. The line contains no genetically modified ingredients or hydrogenated fats, and is vegetarian and Kosher OUD.