NEW BEN AND JERRY’S ICE CREAM MAY REVOLUTIONIZE ICE CREAM

FROM HUFFPOST TASTE (FEB.26, 2013)

The new ice cream features a column running down the middle of the pint that is a core center of fudge, caramel or raspberry jam. It’s genius.

You know when you can’t decide which pint of ice cream to buy, so you end up buying two and eating way too much? Ben and Jerry don’t want you to go through that every time. And you know when you’re treating yourself to a sundae and eat all the fudge on top first because there’s no way around it, so you’re left with a fudge-less scoop at the bottom? Ben and Jerry really don’t want you to endure that either.

Fear not. The perfect scoop is within reach.

With Ben & Jerry’s Cores, you’ll get two flavors in one pint, and a fudgy center running down the middle of the entire container, from top to bottom. It’s dreamy, it will solve all your problems, and we can’t believe no one has thought of this yet.

In addition to the new (mind-blowing/world peace-solving) concept, Ben & Jerry’s is also introducing new flavors for this “Core” experience. The new varieties include Hazed & Confused, Peanut Butter Fudge, Salted Caramel and That’s My Jam.

Hazed and Confused is chocolate and hazelnut ice cream with fudge chips and a hazelnut fudge core that tastes like thick, creamy Nutella. If you’re a Nutella fan, run, don’t walk.

That’s My Jam may give Hazed and Confused a run for its money, however. It’s chocolate and raspberry ice cream on either side of a raspberry core that actually has seeds in it and tastes like the jam you wish you had spread on your toast this morning. It’s crazy good.

On the other hand, if you’re a peanut butter fan, Chocolate Peanut Butter Fudge is pretty good too. Chocolate and peanut butter ice cream with mini peanut butter cups and a peanut butter fudge core that has the exact consistency as peanut butter? You’re going to want to try this one too. The fudgy center may stick to the roof of your mouth the same way peanut butter does, but you have the ice cream there to wash it off.

And the (obligatory?) Salted Caramel flavor is sweet cream ice cream with blonde brownies and a salted caramel core.

The pints are $4.39 each and will be hitting stores this month. What will Ben & Jerry’s think of next?