JACOB’S GHOST WHITE BOURBON (NOT KOSHER FOR PASSOVER)

CLERMONT, Ky., March 4, 2012 /PRNewswire/ — Building on its rich tradition and deep family roots, Jim Beam launches Jacob’s Ghost™, a new white whiskey that celebrates the “spirit” of founding distiller – Jacob Beam – by perfecting the white whiskey he first distilled more than two centuries ago. Aged for a year and versatile enough to be enjoyed in a variety of mixed cocktails, Jacob’s Ghost is answering whiskey drinkers’ increasing demand for inventive and unique spirit experiences, while providing a white whiskey that tastes like whiskey.

“Jacob’s Ghost represents both our past and our future,” said Fred Noe, Jim Beam’s 7th Generation Master Distiller. “It’s a tribute to my family’s ancestry and our first distiller, while also showing our chops at innovation by perfecting what Jacob first created into a whiskey that’s unlike anything out there today.”

A Whiskey for Every Occasion
Aged for a year in white oak barrels, Jacob’s Ghost is an 80-proof white whiskey that elicits the wood-influenced flavors and hues of a traditional bourbon but offers a lighter body and more adaptable character. Unlike some of the un-aged moonshines and white dogs out there, this unique, hybrid spirit is versatile in a way that traditional whiskies aren’t. Jacob’s Ghost is:

Ideal for traditional whiskey cocktails but also for mixed drinks that typically feature vodka, tequila or rum such as “Cosmopolitans” and “Bloody Marys”
Inviting for white spirits drinkers who want to try something new
Smooth and invigorating in creative new cocktails

In a recent study, Jacob’s Ghost was the highest performing whiskey concept ever tested by Jim Beam, with 77 percent of whiskey drinkers and 70 percent of vodka drinkers claiming that they would “definitely or probably” purchase Jacob’s Ghost.[1]

The Experts Weigh In
Jacob’s Ghost has received positive reviews from the spirits media community:

Colin Joliat, spirits writer for lifestyle website Guyism: “Jacob’s Ghost will replace vodka…The strong suit of this spirit came in cocktails typically made with vodka.”
Andrew Strenio, spirits writer for food blog SeriousEats.com: “[Jacob’s Ghost] has real potential to become a mainstay in bars and liquor cabinets across the country.”
Tony Sachs, spirits writer for HuffingtonPost.com: “Jacob’s Ghost…is most interesting when replacing white spirits like rum or blanco tequila in cocktails – it changes the flavor profile of a margarita or daiquiri without throwing the whole balance off.”

Jacob’s Ghost is now available nationwide for a suggested retail price of $21.99. For more information on Jacob’s Ghost, visit www.JimBeam.com/jacobs-ghost, www.facebook.com/JimBeam or @JimBeamOfficial.

***************** NOT KOSHER FOR PASSOVER!!***********************