AYALA HERBAL WATER WINS BEST NEW BEVERAGE AT KOSHERFEST

Ayala’s Herbal Water® wins BEST

NEW BEVERAGE at Kosherfest

Sparkling Ayala’s Herbal Water won the Best New Beverage Award at Kosherfest’s New Product Competition. Kosherfest is the largest and most important international kosher food trade show, where thousands of people come to see what is going on in the expanding kosher food world.

The best new kosher products of the year were selected from hundreds of entries by an independent panel of judges including top supermarket buyers and other industry insiders. Attendees will be able to sample Ayala’s Herbal Water at booth #146 during the upcoming show, which will take place on November 8th and 9th at the Meadowlands Exposition Center in New Jersey.

“We are very proud to have been chosen for this award among the many exceptional products competing, and to present our healthy, organic, innovative and calorie-free beverage at Kosherfest for the first time,” said founder Ayala Laufer-Cahana M.D., who created Herbal Water in her home kitchen.

The Kosherfest honor joins a string of rave reviews and notable awards for Ayala’s Herbal Water®. Most recently, Ayala’s won Every Day with Rachael Ray Magazine’s top honors in a comprehensive flavored water taste test, Self Magazine’s 2011 Healthy Food Award, Natural Health Magazine’s 2011 Good Food Award, was featured by Prevention Magazine nutrition editors this summer, and was selected as the Good Housekeeping Magazine Editor’s Pick for Best Flavored Water in 2010.

Year-to-date, Herbal Water saw exponential growth in sales compared to the same period in 2010. Herbal Water’s new Sparkling Ayala’s Herbal Water line has opened many new retail opportunities that will further expand the brand’s emergence to a wider audience.

Ayala’s Herbal Water® is naturally manufactured and bottled in the USA. All Ayala’s Herbal Water® infusions contain the highest quality, organically-grown culinary herbal combinations, which have been crafted for superior taste and sophisticated refreshment. Herbal Water is certified kosher by the Orthodox Union, and caries the OU symbol.

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About Herbal Water:

Herbal Water Inc. was founded in 2007 with a core principle that both wellness and great tasting refreshment can come from the same source – natural ingredients such as herbs. All Ayala’s Herbal Water® beverages are made from an infusion of USDA Organic herbs and contain zero sugar, zero calories, zero preservatives and zero artificial. For more information please visit www.herbalwater.com.