PEPSI THROWBACK- LIMITED TIME OFFER

by Nicki Gostin

Old-time soda aficionados and those curious to try something new have reason to celebrate in the New Year. Pepsi will be distributing a limited edition of Throwback Pepsi and Throwback Mountain Dew.

The Throwback contains real sugar instead of HFCS. HFCS stands for high fructose corn syrup–used to make all mainstream sodas (and lots of other foods, like ketchup) sweet. For those of us (i.e. nearly everyone) worried about calories, do not fear. Pepsi Throwback has the same amount of calories as regular Pepsi.

As BevReview.com notes, this conversion is remarkable news in the soda guzzling world because until now if you wanted a soda made with real cane sugar, you had to buy an import like Mexican Coke or wait until Passover for kosher for Passover Coke or Pepsi.

Throwback was first rolled out last spring for a limited period, and the response was so positive that PepsiCo Company decided to reintroduce the sodas for another restricted period.

“Pepsi Throwback and Mountain Dew Throwback feature natural sugar with a taste that gives consumers an idea of how the brands tasted back in the 60’s and 70’s,” says Nicole Bradley a spokesperson for the company. “Consumers have told us that they enjoy taking a nostalgic trip back in time with these special retro versions.”

Once again the fizzy beverages will only be available for a limited eight-week run which started on December 28th.

Not only will the taste be different but the look of the bottle has also been tinkered with. Gone is the smiling circle that currently graces Pepsi sodas. It will be replaced by a retro Pepsi logo as will the Mountain Dew bottles.
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So, boys and girls- it’s either buy now or wait until Pesach!