BEN & JERRY’S: YES, PECAN ICECREAM

Renames ice cream in honor of Obama theme, ‘Yes, We Can’
Newsday.com
8:08 AM EST, January 8, 2009
BURLINGTON, Vt. – Vermont ice cream company, Ben & Jerry’s, is wasting no time ringing in the leadership changes in Washington, D.C., by renaming its butter pecan flavor “Yes Pecan” in its Scoop Shops for the month of January, honoring the uniting theme of “Yes, We Can” as a message celebrating America’s opportunity for positive change, the company announced in a news release.

The company is partnering with Common Cause, a nonpartisan, nonprofit advocacy organization founded as a vehicle for citizens to make their voices heard in the political process. Their Education Fund conducts research, education, and outreach activities. Proceeds associated to the sale of “Yes Pecan” will go to Common Cause’s Education Fund.

“Common Cause is excited to work with Ben & Jerry’s to spread a spirit of activism and optimism that we believe can make our government work for the common good as it tackles the big issues of the day,” said Common Cause chief executive Bob Edgar. “An engaged citizenry is crucial for a healthy democracy.”

Common Cause and Ben & Jerry’s plan to activate consumers and fans through an online campaign to urge the general public to make its voice heard regarding critical policy decisions in the months ahead, the company said in the news release.