STARBUCK$

Thursday, July 22, 2004
By CHRISTINE FREY
SEATTLE POST-INTELLIGENCER REPORTER

Starbucks Corp. said yesterday that its third-quarter profit jumped nearly 44 percent and raised its financial outlook in response to the better-than-expected results. […]

The company is considering the implementation of a price increase at its North American cafes next year because of rising costs, Chief Financial Officer Michael Casey told analysts during a conference call. It last increased prices an average of about 7 cents a cup in August 2000. […]

***************

Wait. Let’s see if we have this right or not: Starbucks is making money. They are making more money than was projected. They expect to make more money next year. And so they are going to raise their already outrageous prices???

Nebech, our hearts break for them. The profit on coffee is astronomical already. End the madness.
(RJR)