STOP AND SHOP TO LOWER PRICES

posted on October 30, 2007

Stop & Shop Announces Sweeping Price Reductions for Dairy, Frozen and Coffee Products
Thursday October 25, 12:26 pm ET

QUINCY, Mass., Oct. 25 /PRNewswire/ — The Stop & Shop Supermarket Company today announced that it would be lowering everyday prices on thousands of dairy, frozen and coffee products. The price reductions will affect Stop & Shop supermarkets in seven states along the east coast, from Maine to New Jersey. The price reductions will be implemented during the month of November.

These new price reductions are a continuation of the company’s ongoing Value Improvement Program or “VIP”, announced one year ago. To date, Stop & Shop has lowered prices on thousands of other products including produce, water, juices, cereal, pet foods, paper goods, baby care products and household supplies.

“We’re delighted to offer these price reductions to our customers in time for the busy holiday cooking season,” said Andrea Astrachan, Vice President of Consumer Affairs for Stop & Shop. “Since we launched VIP, customers have raved to us about our quality, freshness and lower prices. We think that they will be very excited to see these new low prices everyday on our dairy, frozen and coffee products.”

In the coming weeks, Stop & Shop will announce when these new prices will take effect in their stores through bold red signs in the aisles and in the supermarket chain’s weekly circular.

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