A NEW NO SUGAR SWEETENER ENTERS THE MARKET

Fort Washington, PA (July 24, 2012) /PRNewswire/ — McNeil Nutritionals, LLC, the maker of SPLENDA® Sweeteners, announces the launch of NECTRESSE™ Natural No Calorie Sweetener (pronounced Neck-TRESS). It is the only 100 percent natural, zero calorie per serving sweetener made from the goodness of real fruit – monk fruit extract – available at stores nationwide.

The new sweetener derives its natural sweetness from the monk fruit, a small green melon that has been cultivated in Asia for hundreds of years. Found on lush vines in remote mountain regions, monk fruit is traditionally grown in small family orchards. Today, McNeil Nutritionals, LLC, has combined naturally sweet monk fruit extract with the perfect blend of other natural sweeteners to bring consumers the rich sweet taste of sugar without all the calories.

“Recognizing that many consumers like to sweeten with natural ingredients, we are pleased to provide them with another option to enjoy all the sweet things they love, while reducing the calories from sugar in their diet,” said Michael Conway, President of McNeil Nutritionals, LLC, the maker of NECTRESSE™ Sweetener.

Renowned journalist and NECTRESSE™ Sweetener spokesperson, Lisa Ling, is aiding the launch effort by spreading the sweet story of NECTRESSE™ Sweetener via video testimonial. Consumers are encouraged to share the video with their social networks as well, and request a free product sample by visiting www.nectresse.com/free-sample.

“As someone with a family history of diabetes, no calorie sweeteners have always been a part of my life,” said Ling. “But until I tried NECTRESSE™ Sweetener, they were always just a way to cut back on sugar. NECTRESSE™ Sweetener is different. It has the rich, sweet taste of sugar and I really love that it satisfies my sweet tooth in a way that fits my healthy lifestyle too.”

NECTRESSE™ Sweetener can also be used in cooking and baking to add natural, zero calorie sweetness to consumers’ favorite beverages and a variety of delicious foods such as pie, salad dressing, and even savory dishes like chili. NECTRESSE™ Sweetener dissolves quickly and naturally sweetens.

NECTRESSE™ Sweetener is available in both convenient single-serve packets (40 servings) and easy to hold canisters (140 servings) with a multipurpose lid for sprinkling, pouring or spooning. It is available now in grocery stores, drug stores, supercenters and online for suggested retail prices of $3.99 (packets) and $6.99 (canisters). For more information, recipes and samples visit www.NECTRESSE.com.

About NECTRESSE™ Natural No Calorie Sweetener
NECTRESSE™ Natural No Calorie Sweetener, is a 100 percent natural zero calorie sweetener with the rich sweet taste of sugar. NECTRESSE™ Natural No Calorie Sweetener derives its natural sweetness from monk fruit. Available in packets and canisters, NECTRESSE™ Natural No Calorie Sweetener can be used to add natural sweetness almost anywhere you sweeten with sugar. NECTRESSE™ Natural Sweetener is distributed by McNeil Nutritionals, LLC, the maker of SPLENDA® Sweeteners. For recipes, samples and more information on NECTRESSE™ visit www.NECTRESSE.com.
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The company’s literature says it is kosher, but we have not seen which agency does the certification.

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Posted on July 26, 2012 at 12:04 am by rebrapp · Permalink
In: General Topics, Health, Kosher New Products