STELLA GOES LOWER CAL

Press Release from Stella D’oro:

The Stella D’oro Company announced
the introduction of a new line of 100 Calorie items featuring its famous
Breakfast Treats(R).

The 100 Calorie items will be offered in two flavors: original and
chocolate. The product was designed using the company’s signature “S”
cookie shape. Each pouch has approximately 18 mini Breakfast Treats. Each
box contains 6 pouches and will carry a suggested retail price of $2.99.

“We are delighted with the introduction of these great new items,” said
Henk Hartong, Chairman, Stella D’oro Company. “The famous Stella D’oro
Breakfast Treat was first introduced to the market in the 1950’s and we are
confident that our loyal customers will enjoy this tasty new variety.”

“We feel that this product has tremendous potential as it combines the
equity of the Breakfast Treat cookie with the wellness and eating trends
evident in today’s packaged food market,” said Michele Abo, President,
Stella D’oro. “We have already received very positive feedback from our
retail partners and expect the items will be a commercial success.”

Posted on January 23, 2008 at 12:05 am by Rabbi Jeffrey Rappoport · Permalink
In: Kosher New Products, Uncategorized

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