BUY BROWNIES, DO A MITZVAH

Greyston Bakery and Whole Planet Foundation® Debut Brownie Line
Bakers on a Mission: Alleviating Poverty Never Tasted so Good!

–The Yonkers‐based Greyston Bakery is teaming up with Whole
Planet Foundation to offer shoppers a delicious way to help fight global poverty and create jobs for the economically disadvantaged in the U.S. Starting today, when shoppers purchase one of Greyston Bakery’s Chocolate Fudge, Walnut Fudge or Brown Sugar Blondie flavored brownies at Whole Foods Market, 2 percent of the profits will go to Whole Planet Foundation to fund poverty alleviation worldwide. The
brownies will be available starting May 16, 2012 in Whole Foods Market stores from Maine to Virginia, with plans to roll out to more of the company’s locations throughout the year.

Greyston Bakery employs more than 50 community residents through an open hiring policy that offers the opportunity for real economic stability through training, fair wages and employment benefits.
Furthermore, all of its profits support the Greyston Foundation’s community development works, which include affordable housing, childcare, health services, job training and community gardens.
Put simply, “we don’t hire people to bake brownies; we bake brownies to hire people,” said Mike Brady, president and CEO of Greyston Bakery. “For 30 years, Greyston has been using the power of business to solve the problems of the inner city and we are delighted to be partnering with Whole Planet Foundation
to support entrepreneurs on a global scale.”

Whole Planet Foundation is a nonprofit organization founded by Whole Foods Market to fund microcredit in developing‐world communities where the company sources products. To date, Whole Planet Foundation has committed more than $26.5 million and disbursed more than $15.5 million through microfinance partners in 50 countries, supporting more than one million people with a chance for a better
life.
“Whole Planet Foundation’s mission is to empower individuals with an opportunity to lift themselves out of poverty through their own hard work,” said Philip Sansone, president and executive director for Whole Planet Foundation. “By creating new job opportunities for the underserved, Greyston Bakery is bringing that same vision to life in their home community. We’re so inspired by their work and grateful for their
support. Together we can spark change for thousands of individuals around the world.”
For more information on Greyston Bakery and the new collaboration with Whole Planet Foundation please visit http://www.greystonbakery.com, and to learn more about Whole Planet Foundation visit: wholeplanetfoundation.org.
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About Greyston Bakery:
Founded in 1982 in Yonkers, Greyston Bakery produces quality baked goods, brownie mix‐ins for Ben & Jerry’s® Ice Cream, along with other premium desserts. The Bakery is a force for self‐transformation and community renewal by offering on‐site training, fair wages and benefits to more than 50 local residents,
regardless of their work history. Greyston Bakery’s profits support the Greyston Foundation’s community development initiatives.
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Certification is Kof-K dairy.

Posted on May 17, 2012 at 12:04 am by Rabbi Jeffrey Rappoport · Permalink
In: General Topics, Kosher New Products, Kosher News, Uncategorized

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