KOSHER COUPONS COMING TO A PUTER NEAR YOU!

FROM KOSHER TODAY, MONDAY, JUNE 21, 2010

Betting on More Coupon Clipping, CouponKosher.com is Launched
Boca Raton, FL…by Tova Ross…Kosher food industry officials have long debated the benefit of coupons in the lucrative kosher market. There is strong evidence that as a result of the recession, there is more coupons clipping in the kosher market than ever. Elizabeth Wolf, an Orthodox Jew from Boca Raton, Florida, noticed that coupons for specifically kosher items – whether from a secular brand like Heinz or Kellogg’s or from completely kosher brands like Kedem and Manischewitz – were less common than coupons for more mainstream items. Wolf, a supermarket cashier, noted remarks from customers – who were buying kosher for religious and other reasons – who said they’d like to see more exclusively kosher coupons. After her day job, Wolf began working on her idea for a kosher coupon website by hiring a web designer and by contacting food manufacturers for her new venture. CouponKosher.com, a website with a tentative launch date of July 4th, will allow the kosher consumer to easily access a virtual destination with a variety of coupons for kosher items.

“There’s a lot of mainstream coupon savings sites like www.coupons.com or www.coolsavings.com, but there’s none that have exclusively kosher coupons,” explained Wolf. “My website won’t only offer solely kosher coupons, but it will be more user-friendly than a lot of the more mainstream savings sites, which often require users to log-in and download a printer-system for their websites.” CouponKosher.com will simply allows it visitors to click on the kosher coupons of their choice, print on their home printer, and take to the store to redeem for their purchases. The site will be a pay-per-click operation; Wolf also anticipates revenue from advertising once the idea catches on and garners more users. While it is too early to gauge consumer response, her Boca Raton Synagogue rabbi already gave the website his seal of approval.