THIS PRODUCT IS PROBABLY NOT KOSHER, BUT THE STORY IS WORTH READING ANYWAY.
Snortable chocolate is so dangerous that its health effects must be investigated by the feds, Sen. Charles Schumer is urging.
Coco Loko — a raw cacao powder infused with a “special energy blend” — is marketed like a drug and should be closely regulated, Schumer demanded in a letter to the Food and Drug Administration on Saturday.
Teens have been buzzing for months about the caffeinated powder, but little is known about its health effects, the lawmaker said.
“I can’t think of a single parent who thinks it is a good idea for their children to be snorting over-the-counter stimulants up their noses,” Schumer blasted. “This suspect product has no clear health value.”
The FDA hasn’t said yet whether it has the authority to regulate the snuff-like chocolate.
The makers of Coco Loko, Legal Lean, claim the powder gives partygoers a burst of energy that helps them “dance the night away without a crash,” according to its website. The company also claims it makes users feel euphoric and that it produces mental clarity.
Coco Loko, which sells 1.25 ounces of the powder for $19.99, did not return a call seeking comment. The product contains gingko biloba, taurine and guarana, ingredients often found in energy drinks.
“There’s really no negative publicity, so I felt we’re good to go,” company founder Nick Anderson said Thursday on “Good Morning America.”