FROM CONVENIENCE STORE NEWS
Last year, more than 1,000 pounds of mayonnaise were wasted because consumers couldn’t get the last few drops out of the bottle. Hellmann’s has responded with the launch of an innovative new squeeze bottle that aims to deliver less waste, less mess and more control.
Designed with a new precision tip, clean-lock cap and sleek new design, Hellmann’s new squeeze bottle is available at select grocery stores nationwide.
“The Hellmann’s consumer loves mayonnaise, and they depend on us to deliver delicious taste, so we want to make sure they’re able to enjoy every last drop,” said Russel Lilly, marketing director at Hellmann’s. “The new Hellmann’s squeeze is unlike any other squeeze bottle on the market. It is designed not only to satisfy our consumers’ taste buds, but also to make sure they don’t miss a bite.”