Corin Mullins and Brian Mullins are a husband and wife team that started Holy Crap cereal with $129 in 2009. They’ve grown the artisan cereal business in a few short years to an award-winning business success story.
The gluten-free, vegan, certified organic breakfast cereals is made in Gibsons, British Columbia, a rural community outside of Vancouver, BC.
The cereal was developed by Corin Mullins to address Brian’s food allergies and sensitivities. Most healthy foods taste like cardboard and after formulating and testing 21 different recipes Corin found a winner. She created a nutrition-packed specialty breakfast cereal that is 65% sourced from Canadian ingredients. AND it tastes great!
SECHELT FARMERS MARKET
The first ten bags of Hapi Food cereal were sold at the Sechelt Farmers Market on the Sunshine Coast, British Columbia in May 2009. When one of their very first customers said, “Holy Crap… this is amazing!” Brian changed the name to Holy Crap. Sales increased 1000% – from ten bags a day to over one hundred.
THE VANCOUVER 2010 WINTER OLYMPICS
Corin Mullins at Granville Island Market
Holy Crap received international attention from a kiosk at Granville Island Market in Vancouver during the Vancouver 2010 Winter Olympics. Corin and Brian soon noticed customers from all over the world that bought the cereal at the Market were re-ordering the cereal from their website.
APPEARANCE ON DRAGONS DEN TV SHOW
Corin and her husband Brian’s appearance on CBC’s reality TV show, Dragons’ Den in November 2010 generated over $1M from their online store the week after the show aired. A 2012 Dragons’ Den special update show declared Holy Crap the most successful business ever to come out of the Den.
The cereals are currently carried in over 2,000 health food stores and grocery stores across Canada and expansion to USA retailers is underway.
The company sells cereal but they are in the business of well-being. The products are becoming standard fare for such diverse groups as high performance athletes, diabetics, celiacs, dieters, outdoor enthusiasts, travelers, and people with high blood pressure, severe food allergies and other food sensitivities.
Corin Mullins feels that, “The keys to success are the eye-catching and humorous product names which draw people in to taste our cereals. Once they experience the benefits of the cereal they keep buying it and tell all their friends and family.”
HOLY CRAP ROCKETS TO THE INTERNATIONAL SPACE STATION
As a testament to the world’s most amazing breakfast cereal’s health benefits and a grand finale for 2012 – Holy Crap cereal rocketed to the International Space Station where Canadian Astronaut Chris Hadfield’s will enjoy it during his five-month mission beginning December 2012.
HOLY CRAP cereal is shipped to over 40 countries from our online store or visit our store locator to find a retailer near you.
Holy Crap cereal is gluten free, lactose free and vegan. It is certified kosher.