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KASHI GOLDEN GOODNESS CEREALS

Latest Addition to Kashi Cereals Combines Positive Nutrition and Great Taste the Whole Family Can Enjoy

LA JOLLA, Calif., Feb. 22, 2011 /PRNewswire/ — Kashi Company, the premier natural food and lifestyle company, today announced the addition of Kashi® Golden Goodness™ to its growing family of tasty, all natural foods. Kashi Golden Goodness cereal is a delicious combination of flakes and clusters the whole family will love. It features Kashi’s unique Seven Whole Grain blend and sweet corn baked into light, toasty flakes and paired with crispy, clusters – all sweetened with a touch of honey and molasses.

“In addition to providing great flavors and a light, crispy texture, our new Kashi Golden Goodness cereal has 43 grams of whole grains per serving,* which is almost the recommended daily amount according to the Whole Grain Council,” says Keegan Sheridan, natural food and lifestyle expert at Kashi. “At Kashi, we’re constantly looking for new ways to help people and their families achieve optimal health and wellness through our foods. With families of our own, we also strive to make these foods taste great so that both adults and kids can enjoy them.”

Kashi Golden Goodness is all natural with no artificial sweeteners, flavors, colors or preservatives, and it has flakes that are less processed than traditional flakes. Each serving is also high in fiber (5 grams), offering positive nutrition while satisfying taste buds. With plenty of nutritious whole grains and delicious natural taste, this golden flake and cluster combo is packed with pure goodness. It can also provide a deliciously sweet crunch to yogurt or even pancake batter for added whole grains.

Kashi Golden Goodness cereal is available now in grocery stores nationwide for a suggested retail price of $3.99, joining a variety of existing all natural cereals, bars, crackers and cookies. For more information please visit www.kashi.com.

*The Whole Grain Council recommends 48 grams of whole grains per day.

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