HONEST TEA UNVEILS FIRST BOTTLED TEA SWEETENED WITH ORGANIC
Organic Bottled Tea Company Introduced 0 Calorie Passion Fruit Green Tea with
Maqui Berry at the Fancy Food Show
NEW YORK – (June 28, 2010) – Honest Tea®, the nation’s top-selling organic
bottled tea company, is launching Passion Fruit Green Tea with Maqui Berry, the
first ready-to-drink organic bottled tea naturally sweetened with organic stevia.
Honest Tea unveiled it for the first time at the Fancy Food Show.
Passion Fruit Green Tea with Maqui Berry is a delicious blend of USDA-certified
organic green tea that combines sweet and tart notes of passion fruit with maqui
berry, the South American superfruit. It is the first zero calorie tea naturally
sweetened with organic stevia extract,a leafy plant native to South America that
is sweeter than sugar, but does not contain any calories, to join Honest Tea’s
PET line of innovative teas and thirst quenchers.
As part of the new variety’s launch, Honest Tea is partnering with Susan G.
Komen for the Cure®. Bottles will be outfitted with limited-edition Komen for the
Cure pink labels and caps and Honest Tea is donating $100,000 this year to
Komen to help in the fight against breast cancer. Like all of Honest Tea’s green
teas, Passion Fruit Green Tea is brewed with organic tea leaves and is loaded
with the cancer-fighting antioxidant EGCG, epigallocatechin gallate.
“This drink took longer than usual to develop. We’ve been working with stevia
leaves for years,” said Seth Goldman, president and TeaEO. “First it wasn’t
allowed as an ingredient in beverages, and then once it gained FDA approval, it
was hard to formulate a drink that met our goals for taste and function. But after
a lot of hard work, we’ve surprised ourselves with how delicious it tastes.”
Passion Fruit Green Tea with Maqui Berry will be available at a suggested retail
price of $1.79 at a variety of retail stores in New England and the Mid-Atlantic
starting in July 2010 and in expanded distribution to the west and east coasts in
September. The drink has 0 grams of sugar and 0 calories per 8 fl. oz. serving.
CERTIFICATION IS BY THE OU.