FRESH DIRECT ONE CLICK RECIPES
July 31st, 2006
We got a publicity release from Fresh Direct and we thought you would appreciate the info:
FreshDirect Develops First-Ever `One-Click Recipes’ Function with Workman Publishing; New Online Technology Merges Bestselling Cookbooks with the Freshest and Fastest At-Home Grocery Delivery
LONG ISLAND CITY, N.Y.–(BUSINESS WIRE)–July 25, 2006–FreshDirect, the nation’s leading online fresh food manufacturing and delivery service, today introduces new FreshDirect One-Click Recipes, allowing customers to choose from top recipes, buy the freshest ingredients, and receive their delivery without ever leaving home. Designed as the easiest way possible to cook from scratch using the world’s most beloved cookbooks from leading publisher Workman Publishing, new FreshDirect One-Click Recipes eliminates forgotten ingredients and exhausting trips to the grocery store, and offers up recipes from some of the most trusted cookbooks ever published, in one integrated experience.
FreshDirect One-Click Recipes currently features over 400 of the best recipes compiled by Workman from 53 cookbooks, including: The Silver Palate and The New Basics both by Julee Rosso & Sheila Lukins, The Barbecue Bible by Steven Raichlen, and French Laundry and Bouchon, both by Thomas Keller, just to name a few. New recipes will be added to the site regularly, including seasonal menus and contributions from Real Simple magazine.
One-Click Recipes allows customers to search and sort using criteria such as main ingredient, level of difficulty, theme, number served, type of cuisine, cooking method, and more. When a recipe has been selected, the ingredient list easily becomes a virtual shopping list.
Ingredients that customers likely to need to purchase specifically for the recipe are ready to be added to the cart with a simple click. Items that customers may already have, such as spices or olive oil, are designated as “You May Already Have” items, and need to be manually selected before they are added to the cart. As an added convenience, if an ingredient is added to the cart for one recipe, FreshDirect’s One-Click Recipes reminds shoppers that the item was already purchased before they inadvertently add it a second time. For certain recipes, FreshDirect offers tabs to allow the customer to choose to make the recipe organic or kosher. This function will be added to all appropriate recipes over the coming months.
“One-Click Recipes is another way that FreshDirect provides a totally unique shopping experience for customers. No traditional grocer or market can offer this kind of convenience,” said Steve Michaelson, president of FreshDirect. “Our number-one goal is to continually provide our customers with the easiest ways to get a meal on the table through our delicious prepared foods, our convenient delivery service, and now through new One-Click Recipes.”
“We are very excited to be partnering with FreshDirect to offer a fun and different way for people to think about recipes, food shopping, and cooking in one place at one time,” says Katie Workman, associate publisher of Workman Publishing. “Our cookbook authors are delighted to be part of this initiative, and having so many appealing recipes available on the site makes it easy to get into the kitchen and cook. I’ve been a FreshDirect fan and customer since its inception, and personally can’t wait to click, shop, and cook from these recipes.”
Recipes are all printable for easy mealtime preparation and will instantly be sent to customers via email. Additionally, all cookbooks that the recipes have been selected from will be available for purchase on line. As always, in most areas FreshDirect orders can be delivered as soon as the next day, as long as orders are placed before 11 p.m. for weekday deliveries and by 9 p.m. for Saturday and Sunday deliveries.
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