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OSEM ENTERS CEREAL MARKET

April 29, 2004 at 9:50:14a.m.

Osem is investing 1.5 million Euros to enter the breakfast cereal market under the Bamba label.This will be Osem’s first joint effort with Nestle. A $1 million advertising campaign will launch the Bamba cereal. The cereal is intended for young children. The cereal is based on Osem’s Bamba corn snacks.

Amazingly, Osem sells ten million Bamba packages every month. The Bamba cereal will join the 15 cereal brands Nestle currently markets in Israel.

(RJR)