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Archive: April 2004

OSEM ENTERS CEREAL MARKET

Posted on April 29, 2004

April 29, 2004 at 9:50:14a.m. Osem is investing 1.5 million Euros to enter the breakfast cereal market under the Bamba label.This will be Osem’s first joint effort with Nestle. A $1 million advertising campaign will launch the Bamba cereal. The cereal is intended for young children. The cereal is based on Osem’s Bamba corn snacks. Continue Reading »