GoMacro, Viola, Wis., extended its portfolio of USDA certified organic nutrition bars with GoMacro Thrive, a new line to support digestive, neurological and cardiovascular body functions.

Founder Amelia Kirchoff says the development of Thrive was specifically driven by customer feedback.

“We wanted to develop a line that targeted health concerns because we had a lot of customers calling in with different health issues,” she says. “GoMacro Thrive promotes the idea that nutrition can target individual needs, not with chemicals and supplements, but with simple healthy ingredients.”

Varieties include …

… Ginger Lemon (Digestive): “Little squares of crystallized ginger and lemon peel create the perfect backdrop to cleanse the digestive system …”

… Blueberry Lavender: (Cognitive Reasoning, Stress Reduction): “Wild blueberries, lavender and walnuts come together to create the ultimate brain food ..”

… Curry Apricot (Cardiovascular): “Almonds, curry and apricots provide an exotic twist on a heart healthy snack …”

In addition to being a healthful snack at only 180 calories, each 1.4oz GoMacro Thrive bar contains 3g of fiber and 4g of protein. Thrive bars are USDA organic, non-GMO project verified, kosher, gluten free and vegan certified.

“By combining the best food science research with these exotic flavor profiles, GoMacro is proud to deliver a premium nutrition bar that remains true to our motto: Happy. Healthy. Life,” says Kirchoff.


Posted on July 3, 2015 at 12:04 am by rebrapp · Permalink · Leave a comment
In: General Topics, Health, Kosher New Products, Kosher News


NuGo Nutrition, Oakmont, Penn., acquired Gnu Foods’ FiberLove bars. As the newest member of the NuGo portfolio, officials say the fiber bars will have the same recipe as FiberLove bars, but with a new name to emphasize their amazing taste: NuGo Fiber d’Lish.

Fiber d’Lish holds a unique position in the nutrition bar market, as an all-natural, high-fiber bar with a proprietary blend of soluble and insoluble fiber, and an extensive range of soft-baked flavors.

“There are NuGo bars to match virtually every healthy lifestyle. Knowing the benefits of diets rich in fiber – like reduced risk of heart disease and diabetes, and improved digestive health – we really wanted to offer our customers a superior and tasty, on-the-go fiber option,” says David Levine, co-founder and CEO of NuGo Nutrition. “After searching for the best fiber bar recipe, we realized it had already existed with FiberLove bars. Bringing the bars into the NuGo family as NuGo Fiber d’Lish matches our commitment to excellence, and further strengthens the NuGo brand.”

Andrew Brooks is founder and CEO of Gnu Foods.

“The mission at Gnu Foods has always been to redefine the fiber experience by giving people an enjoyable and easy way to get the daily fiber they need,” he says says. “NuGo’s extensive retail distribution and broader product portfolio will help spread delicious, healthy fiber to a wider audience of active consumers.”

Fiber d’Lish will be NuGo Nutrition’s first un-coated (non-enrobed) bar for consumers seeking a high-fiber treat. Soft-baked in 10 fruity, nutty, and dessert-like flavors, the Fiber d’Lish bar recipe has received accolades for taste, nutritional value, and efficacy. The unique mix of six grains and seeds in Fiber d’Lish bars—combined with the added benefit of prebiotic inulin—provides a combination of soluble and insoluble fiber not found in other bars.

All Fiber d’Lish bars provide 12g of fiber (48% daily value) in just 130-160 calories, and use Non-GMO Project Verified ingredients. The Fiber d’Lish line of bars also features nine vegan flavors and all bars are kosher certified.

Learn more about Fiber d’Lish at

Posted on July 2, 2015 at 12:09 am by rebrapp · Permalink · Leave a comment
In: General Topics, Health, Kosher New Products, Kosher News


The Hershey Co. introduces Snack Bites in three varieties: Hershey’s Milk Chocolate with Almonds, PayDay and Mr.Goodbar. All three varieties feature a concentration of crunchy nuts in every bite, the company stated. Hershey’s Milk Chocolate with Almonds Snack Bites and PayDay Snack Bites will be available at convenience stores, Walmart and Sam’s Club in a portion-controlled, 2.5-ounce tube pack for a suggested retail price of $1.99. Mr. Goodbar Snack Bites will be available at convenience stores and Walmart in a 2.5-ounce tube pack for $1.99. These bite-size treats are perfect for on-the-go snacking, the maker noted.

Posted on July 1, 2015 at 12:03 am by rebrapp · Permalink · Leave a comment
In: General Topics, Kosher Desserts, Kosher New Products, Kosher News



General Mills will remove all artificial flavors and colors from its cereal products by 2017, according to a press release from the company. The move is seen as a response to household preferences changing, citing a survey by Nielsen stating that 49 percent of households try to avoid artificial flavors and colors from artificial sources.

The company noted that Trix and Reese’s Puffs will be the first to change. Trix will now use ingredients like fruit and vegetables juices, turmeric, and annatto to create the cereal’s trademark red, yellow, orange and purple colors. Reese’s Puffs will now utilize additional natural vanilla flavor to achieve the correct taste. Both products should be reformulated by winter.

The company noted that cereals containing marshmallows, like Lucky Charms, may take longer to reformulate, but also restated its committment to finding ways to remove the artificial ingredients in favor of natural ones.