Basic white rice has plenty of competition from lesser-known varieties as consumers turn to the staple grain to eat foods that are gluten-free and high in nutrition. Besides long-grain white rice, shoppers are favoring such alternatives as jasmine, basmati, wild, red, and brown rice. Sales of basmati and jasmine rice were $283 million between Sept. 1, 2013 and Aug. 30, a 63 percent increase since 2010, according to Nielsen data.

Manufacturers of all sizes are taking note. Uncle Ben’s, a long-time U.S. staple, has increased its offering of brown and basmati rice options in addition to its fast-cooking variety, while the smaller Lundberg Family Farms in California has seen sales of its heirloom rice varieties jump. Global basmati rice producer Amira Nature Foods plans to expand its U.S. presence. The Dubai-based company recently hired Ogilvy & Mather Worldwide to redesign its packaging to lure American shoppers. Changing demographics are contributing to the shift. An increase in diversity among American shoppers is helping to grow sales, as many consumers come from ethnic communities for which rice is a primary food, reports The Wall Street Journal

Posted on October 21, 2014 at 12:04 am by rebrapp · Permalink · Leave a comment
In: General Topics, Health



No or Low Sodium
No Artificial Colors
No Artificial Flavors
No Artificial Preservatives
Celiac Certified
Gluten Free
Soy Free
Peanut Free
Milk Free
Tree Nut Free
Wheat Free
USDA Certified Organic
Kosher (Earth Kosher Certification)

These macaroons taste nothing like the ones your grandmother used to give you. A scrumptious chocolate covering filled with coconut and chia seeds this is one terrific treat. Each one is 100 calories, 8 grams of fat and just 3 grams of sugars. My only complaint is I’d like to see the percentage of cacao listed. The taste is just delicious.

$1.70 0.63 oz

Earthsource Organics

Posted on October 20, 2014 at 12:04 am by rebrapp · Permalink · Leave a comment
In: General Topics, Kosher Desserts, Kosher New Products, Kosher News


California Gov. Jerry Brown signed a law that allows licensed beer manufacturers to sell packaged beer at farmers markets within the brewery’s county or adjacent county, effective Jan. 1. With the acquisition of a permit, breweries would be able to sell up to 5,000 gallons per year at farmers markets.

The new law, part of a series of reforms that encourage the craft beer industry in California, gives brewers the same rights winemakers have had for years, says Tom McCormick, executive director of the California Craft Brewers Association. “As the popularity and number of craft breweries grows, AB 2004 assists brewers in reaching new consumers and allowing them to meet the demand of the growing industry,” he adds, reports Los Angeles Time

Posted on October 15, 2014 at 12:06 am by rebrapp · Permalink · Leave a comment
In: General Topics



The class action lawsuit against Hebrew National/Con Agra by consumers alleging Hebrew National products are not strictly kosher has been tossed out of court with prejudice – meaning the case had no merit at all.

And for those of you who read any of my previous reports on this case, this should not be a surprise.

In its ruling issued today, the court wrote:

“…As much as Plaintiffs maintain there can be a secular basis–or at [least] some means of defining kashrut that doesn’t include courts making that decision based on religious principles–they are mistaken. Jewish dietary laws have been around since time immemorial. Rules for kashrut are found in the Old Testament Books of Leviticus and Deuteronomy. These laws have been debated for millennia by religious scholars, and as argued at the hearing, continue to be debated. No court in the land can pick a side, interpretation, or point of view as to whether those religious requirements are met or unmet in these circumstances. As the pleadings and motions as submitted indicate, a qualified religious observer, hired by Defendant, has concluded that the products are kosher and the process leading to the production of these products adequately complies with the edicts of kashrut. It would be unholy, indeed, for this or any other court to substitute its judgment on this purely religious question.…”

Posted on October 14, 2014 at 12:06 am by rebrapp · Permalink · Leave a comment
In: General Topics, Kosher News