PEREG LAUNCHES SIX NEW FLOURS

PRESS RELEASE

Pereg launches six new flavors of gluten-free flour

Pereg Natural Foods has added six new varieties to its already successful offering of gluten-free quinoa flour: Almond flour, banana flour, buckwheat flour, chickpea flour, coconut flour and farro flour. All, except for farro are gluten-free, and all are 100 percent natural, non-dairy and certified kosher, making them a healthful alternative to white flour. They are packaged in 16-ounce resealable stay-fresh bags, retailing for about $3.99. These unique flours can be used as a 1-to-1 substitute for whole wheat flour in most recipes. Additionally, on each package is a delicious recipe highlighting the unique flavor of each flour.

Certification is OU

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HONEST KIDS SUSPENDS OU CERTIFICATION DUE TO SOURCING PROBLEMS

Honest Kids Suspends OU Kosher Certification Due to Sourcing Challenges
March 1, 2016

HONEST KIDS SUSPENDS OU KOSHER CERTIFICATION DUE TO SOURCING CHALLENGES

Interruption in Supply Chain Prevents All Honest Kids Varieties from Retaining Kosher Status

(Bethesda, MD)—March 1, 2016—Honest Tea will transition all five varieties of its Honest Kids juice drinks from certified kosher to non-kosher due to limitations with sourcing organic white grape juice certified by the Orthodox Union. The removal of the OU kosher symbol from all Honest Kids products will begin at the end of March 2016 and is planned to be temporary as the company reworks its ingredient and supply chain strategy.

This change affects all varieties of Honest Kids 6.75 fl. oz. juice pouches, 59 fl. oz. multi-serve bottles, and 6 fl. oz. Tetra Pak® juice boxes, including those used in food service locations. The OU symbol has been removed from the non-kosher Honest Kids products, and additional labeling measures have been implemented for added clarity whenever possible.

“As much as we love organic and kosher ingredients, one downside is that they are not available in unlimited quantities,” said Honest Tea Co-Founder & TeaEO Emeritus Seth Goldman. “As a result, when we encounter a hiccup in our supply chain, we are not always able to make a quick switch. We’ve spent the last couple of months scouring the globe to find a supply of organic, kosher white grape juice to replace our previous supply. Unfortunately, there just wasn’t enough organic and kosher white grape juice to maintain both the organic and OU kosher certifications on our Honest Kids products.”

All Honest Kids products still remain organic and gluten free, and all of Honest Tea’s other beverages will remain kosher and organic. The company is working diligently to acquire a new supply of kosher organic white grape juice that meets the needs of all Honest Tea products and aims to renew its Honest Kids OU kosher certification in the future.

For more information and updates about the kosher status of our Honest Kids products, please visit www.honesttea.com/kosher.

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Posted on May 5, 2016 at 12:02 am by rebrapp · Permalink · Leave a comment
In: General Topics, Kosher News

WE CAN’T WAIT FOR PURPLE BREAD TO HIT THE KOSHER MARKET!

Singapore (CNN)”For the past 10 years, bread has been under attack.”

Professor Zhou Weibiao, a food scientist at the National University of Singapore, isn’t wrong.

According to current nutritional thinking, white bread is digested too fast, spikes blood sugar levels and is linked to obesity. In short, it’s the enemy of healthy eaters.
Purple bread is digested 20% slower than normal white bread.

Zhou’s answer to this problem? He’s invented a purple bread.

Rich in cancer-fighting antioxidants, digested 20% slower than regular white bread, and made entirely of natural compounds, it could be the first superfood of the baked goods world.

A long-time staple food, bread’s big problem is its high glycemic index: its sugar content speedily gets into the blood stream, causing blood sugar levels to peak and crash.

Furthermore, its rapidly digestible starch content means people often eat more of it than they should.

“The challenge was to see if we could change the formula of bread, without changing the smooth texture of white bread that people really love,” says Zhou.

He decided to extract anthocyanins from black rice — which give the grain its much trumpeted antioxidant qualities — and infuse it in his bread. Zhou left behind the rice’s starch properties.

“Despite its antioxidant capacity and associated health benefits, the knowledge of using anthocyanins as an ingredient in food products is very limited.”

Adding anthocyanins to the bread not only turns it purple: due to a chemical reaction with the starch enzymes, it slows the digestion rate by 20%.

What is more, 80% of the antioxidant qualities are preserved in the breadcrust and crumbs when baked at 200 degrees Celsius.

“If you want to enjoy the texture of white bread and slow down digestion, this is probably the best formula,” says Zhou.

“And the color isn’t bad, either.”

Anthocyanin is a natural pigment that occurs in fruits and vegetables such as grapes, blueberries, and sweet potatoes, and is responsible for their vibrant hue.

“Although, not all purple fruits are superfoods,” cautions Zhou, citing purple dragon fruit as an example.

Studies have shown that anthocyanins can help prevent cardiovascular and neurological diseases and cancer, and play a role in controlling obesity and diabetes, as they can inhibit digestive enzymes and reduce glucose levels.

Purple bread might be healthier than white bread, but does it have a lower calorie count?

“You are eating the same amount of starch and wheat flour, so the nutritional value is the same. The key idea here is slowing down the energy release, so you use those calories over a longer period of time,” says Zhou.

While the purple bread is not yet commercially available, Zhou has been approached by major food manufacturers about bringing it to market.

He has also inspired some blue (or should that be purple?) sky thinking.

“A man in South Africa called me, very excited. He wanted to know if putting anthocyanins in chocolate would have the same effect.

“I told him, ‘You can obtain the antioxidant function, but you don’t have the same starch in chocolate, so it won’t have the same reaction’.”

Here’s hoping.

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Posted on May 4, 2016 at 12:02 am by rebrapp · Permalink · Leave a comment
In: General Topics, Health

HUMMUS CRACKERS AND HUMMUS PRETZELS (OU)

PRESS RELEASE

Gratify Foods, the maker of certified gluten-free snacks, announced the upcoming release of two new products: Hummus Crackers and Hummus Pretzels.

Gratify Gluten Free Hummus Crackers will be available in two flavors: Original and Jalapeño (SRP $3.99) and Hummus Pretzels will be available in Original Twists (SRP $3.99). Both products are a good source of protein, fiber, calcium and iron. They are also vegan and made with non-GMO ingredients. The newest additions to the Gratify Gluten Free portfolio will be available to retailers in Q3 of 2016, with an anticipated on-shelf date of shortly thereafter at food, drug, mass merchandisers, and special food stores.

“Chickpeas are the star ingredient in our new Hummus Crackers and Pretzels, offering a satisfying snacking experience that delivers on flavor, nutrition and crunch consumers are looking for,” said Kobi Afek, VP of Sales & Marketing, Osem USA. “We’re constantly working on innovative ways to bring delicious and affordable, gluten free snack options to consumers that are on trend and unexpected.”

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